Facebook Pages are are optimized for small and large businesses. They are currently the most ideal Social Media site for businesses to promote themselves for several reasons. The Facebook Page has the ability to brand an individual page with your own style and layout. Facebook Business Pages feature tabs that can include very similar content to what is typically available on static websites. Great uses for Facebook tabs include a photo gallery, newsletter signup tab and a coupon tab for customers who like the page. These types of tabs can lead to increased sales and provide you with vital contact information to reach out to customers via email, as well.
Search engine optimization is very important for both small and large businesses, and Facebook has already established itself as a reputable resource within search engines. With the proper keywords, Facebook Business Pages may have an easier time being discovered on search engines because of Facebook’s high traffic volume and online integrity.
An additional benefit to Facebook Business Pages that most business owners are not aware of is how easily they can be used for mobile marketing. Mobile has become the next big trend in marketing, and Facebook Business Pages are already optimized for mobile viewers. More and more people are reading and making purchases from their mobile devices, so it is essential to create content that can easily be viewed on smaller screens in addition to larger computer monitors.
When you combine these benefits, as well as your ability to interact with your visitors directly, you end up with a highly scalable online marketing tool. The added bonus is that your Facebook Page is free. All it costs you is your time and attention. If putting in the time to maintain your social media marketing is possible, you can always contact a professional agency like us to help you out. We provide effective and affordable Social Media marketing services.
What’s a basic Facebook marketing plan? Here’s my 3 step overview to Facebook:
First, send people to your Facebook page. No one will like your page unless they know you have one.
Next, use automated social media tools to schedule content and status updates.
The third step is to jump in and engage. Make your page a fun and lively experience by encouraging fans to interact on your page.