Here are a couple of What if’s. What if you could communicate with your website visitors as individuals? What if you could cut through the noise and talk to their personal interests, actions and preferences? What if you could do it in a way that is scalable and within your existing web hosting budget?
In simple terms, Behavioral Marketing is capturing your website visitor’s behaviors and segmenting them into relevant ‘silos of data’. The idea is to generate real-time, cross-channel, extremely relevant campaigns to one person at a time automatically driven by the analytics of their actions, preferences and profiles. When you put individual’s behaviors together with marketing automation, you end up with Behavioral Marketing. Study after study shows that you receive higher rates of opens, clicks and conversations on emails when they are triggered by recipient actions rather than generic “Batch and Blast" messages.
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