The internet has opened an opportunity to reach virtually every American consumer. The Pew Research Center, in a survey conducted last year, found that 87% of adults (18 and older) use the internet and 80% of American homes have internet access. Are you doing all the right things to access these consumers?
Today's leading marketing strategy revolves around the generic concept of 'Content Marketing'. The premise is that chances are your competitor also has a website, so what is it that sets you apart from the rest? Enter Content Marketing - content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
The three important elements of writing content that sells: content, connecting and converting. It's important to learn and understand practical useful techniques to help you write clear, concise messages from the readers' point of view. By organizing your copy logically and communicating benefits in a conversational and persuasive tone, you will generate more sales and connect with your target audience. The general outline I use to produce the content to promote my clients online:
• Writing for Your AudienceConnecting
• The Headline
• Making It About Them
• How Your Copy Looks
• Your Selling PointsConverting
• Writing About Benefits
• Using Simple Words and Short Sentences
• Conversational, Informal Tone
• Sell, Sell, Sell – but Do It Softly
• Tell Them What You Want Them to Do – Leave No Doubt
• Convincing Them You Are the Expert
• The Almighty Call to Action
• Don't Sell Them - Build a Relationship
• Get Them to Sign up, Order, or Call
Just being aware of these points isn't enough. Consistent research, learning, and training is paramount to continued success. In my next article, I'll identify some of the free online marketing courses I've used. As you have probably already surmised, producing effective content takes time and effort. If you are a small to medium business owner who would rather focus on your business and leave the Content Marketing to professionals, contact us today. Getting an effective content marketing program started and maintained by a professional Internet Presence firm like ours is much more affordable than you may think.