People respond to stories. Content marketing is a way of generating stories about your business, your products, and the culture in which those products are used. It defines and then acquires and engages a target audience to drive profitable customer action.
1) Social Media Strategy & Consulting
The social media landscape, tools and trends change daily. It can be hard to keep up. Not sure where to start? We will be your guide and help you develop a strategy that’s best for your brand. Including:
2) Content Development & Curation
Not much activity in your community? We identify the kinds of content your fans are responsive to (and when they’re most responsive) then deliver a custom monthly editorial calendar that adds value and inspires action. Custom content schedules might include:
3) Online Community Management
Social media sites may be free to use, but it takes a lot of time to build and nurture a community. That is where we come in. We’ll increase interactions, solicit feedback, field questions, manage customer service & identify brand advocates. Programs may include:
Initially, we will interview you to gain an understanding and appreciation of what makes your business unique. Once we have a profile of your business established, we work with you to develop a “topic list” that supports your branding and any upcoming specials and new product introductions. We then assign a writer to create the content that we use in your blog, Facebook page, or Twitter feed. Typically, one writer can generate the necessary content. In some instances, multiple writers are used to provide a varied perspective. Often, depending on your specific needs and budget, generating a periodic electronic Newsletter is added to the mix.
Our online marketing team builds Blog, Facebook, Twitter, Goolgle Plus and Instagram accounts that graphically represent your business. With the use of various online tools, analytics, and market research, we find the best times and methods to fan out the content through the most effective social media channels.
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Simple Steps for Social Media Wins (2441 KB)
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