We provide amazing results

Let’s start by looking at CONTENT: The vast majority of Google ranking algorithm updates made over the last 8 years have focused on website content. This is a clear indication that Google places a premium on content when determining ranking on a search results page. Internally, Google uses the acronym E-A-T to when considering Page Quality - essentially determining a websites’ value.   What is E-A-T?

What is a bounce you might ask? A “bounce” occurs when someone visits your website and leaves without interacting. Your bounce rate shows you the percentage of your visitors who “bounce” off your site. Bounce rates in the range of 26% to 40% are considered quite good, while an average rate would be somewhere around 49%. According to SEMrush, bounce rate is the 4th most important ranking factor on SERPs. Google Analytics considers an interaction if the visitor goes to at least one additional page before leaving. Speaking of Google Analytics, you’ll be amazed at the information you can find if you have a Google Analytics account setup for your website. By logging into your account, you’ll not only find your bounce rate but also the site-wide bounce rate. RocketFuel defines site-wide bounce rate as the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period. If you set up benchmarking, you’ll be able to compare how your site fares with industry averages. Ultimately, a “good” bounce rate will be different for every site. It may even be different for every page on your site. The focus should be on using this metric to find weaknesses in your site. A high bounce rate is an indication of low interest in the content on the page, or a poor site navigation. Recommendations for how to improve your site’s performance: Perhaps your first option is to weed out those pages that have a high bounce rate. Are they needed if your customers aren’t staying on the page? User experience improvements. Conversion rate optimization . Improving calls to action. Create outstanding content. Quality over quantity is always a better option than just a lot of text! Speed up page load time . Reassess your keyword targeting for SEO.

Most people believe that once their shiny new website is launched, it will magically appear on everyone’s screen. Obviously not true. Yes, eventually the search engines will index and rank your website and it will start showing up in search results, but that can take months. Only 22% of websites ranking in the top 10 on the 1st page were created within the first year. That’s your competition.

If your site is like most websites, Google brings you more traffic than any other source. Google estimates that more than half of all searches are performed on mobile devices. If you aren’t seeing similar results in your traffic, it’s most likely because your website isn’t mobile-friendly.

Small business owners may not understand the ins and outs of Google Ranking Signals, but they do know that having their website on the first page of a search engines search results is important to getting people to visit their website.

The Latest technology upgrade to the hosting platform Whidbey Web Design uses brings along a whole set of advantages, including improved performance and better conversion rates. It does this by updating scripts that will enhance page speed, thereby improving user experience and lowering bounce rates. Let me put this in laymans terms: The technology that runs our websites has been updated to allow our websites to load faster on Desktops, Tablets and Mobile devices. This is a good thing because page speed is one of the key factors Google and other search engines use to rank websites. Website technology continues to evolve, and here is another example of how our hosting service stays current with the changes in our industry. The technology upgrade I’m referring to is known as Progressive Web Apps (PWS). To date, not all browsers take full advantage of this new technology, but websites in our portfolio will be ready when they do. This new technology was developed by Google, so of course Chrome has implemented this technology. Microsoft’s Internet Explorer and Apple’s Safari have also started implementing some of the features. Keeping our Clients websites up-to-date with the latest web and security standards is our top priority! Updates such as the PWA upgrade happen in the background, and are included in our monthly hosting fee. We consider that just part of good customer service.

66% of small business owners say that finding new customers is a TOP CONCERN. It’s January, and by now you will probably have a good idea of how well you met your past years goals. Whether you had a great 2018 or not, I’m guessing you would like this year to be better than the last.